BrianHays.me

About

Learn more about me

AI Marketing, Branding and Communications Design Consulting

From logo to lingo, your story is uniquely yours, don’t let anyone else write the script.

Website: www.gp2.ai
Phone: ask me
City: Nashville, USA

Degree: BA, Graphic Design
Email: brian@gp2.ai
Freelance: Available

Lessons learned? Plenty. After twenty years of designing, creating, and collaborating with teams, I've gained insights from both success and failure. In fact, many of my career advancements have come from navigating both—just like I’m sure you’ve experienced. In today’s fast-paced world, with countless companies and brands competing for the top spot, there’s one constant equalizer: time. If there's one thing I’ve learned, it's that success comes from doing your research, knowing your audience, and committing to a strategy with the discipline to refine and adapt along the way. Can you commit? Read More Now.

Skills

AI Marketing 90%

Brand Development 100%

Graphic Design 98%

Adobe Illustrator 97%

Adobe PhotoShop 95%

SharePoint 85%

Microsoft Office 90%

Figma 80%

Trello 90%

Resume

Check My Resume

Sumary

William (Brian) Hays

With over 20 years of experience in marketing, communications, and design, I specialize in building business personas and developing impactful brands that drive revenue and fuel long-term success. From startups to established enterprises, I have spearheaded brand development initiatives that resulted in measurable growth, such as the rebranding of Restorative Health Services Group, which is generating over $14 million in revenue. My expertise spans all facets of branding, including creative design, messaging, SEO, digital marketing, and campaign execution, helping companies establish strong market presence and achieve sustained financial success.

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Education

Bachelor's of Fine Arts & Graphic Design

1990 - 1994

Louisiana Tech University, Ruston, LA

Professional Experience

the GROWTHPROproject www.GP2.ai

July 2020 - Present

AI Marketing, Branding and Communications Design Consulting Services

GP2.ai is an AI marketing, branding and communications consulting company I built to accommodate the diverse business opportunities in my field of work. Some of my clients include:

Hospital Corporation of America (HCA) - Communications consulting, design and intranet management
IntelimasBioSci - Brand development, graphic design and web design / development
MiBenefits - Consulting services, AI marketing and Brand Development
Biscuit and Bow, Children's Retail - Branding development, graphic design and Shopify consulting services
Restorative Health Services Group - CMO services, branding, marketing, communications and social media management

Director of Marketing

July 2019 – October 2020

Parks Realty, Brentwood, TN

Led the marketing and communications strategies, including brand development for Parks Realty.
Managed a team of 7, including designers and marketing coordinators.
Developed and executed annual marketing plans and budgets, and led marketing initiatives for 800+ real estate agents.
Directed social media, digital content, and CRM training programs for agents.
Developed content for email marketing campaigns reaching over 30,000 recipients.

Studio Design Manager

November 2018 – June 2019

Old Time Pottery Corporation, Murfreesboro, TN

Managed a studio team of 3 for day-to-day operations, art direction, and content production.
Designed website landing pages and managed SEO for website, Instagram, and Facebook
Led email marketing campaigns for weekly communications to over 100k recipients.

Senior Instructional Designer and Consultant

March 2006 – April 2018

Hospital Corporation of America, Nashville, TN

Led automation and process streamlining for training materials.
Scripted, story boarding, and produced web-based training content used by over 100k users.
Developed branding for HCA campaign initiatives and maintained client relationships for ongoing training development.

BrianHays.me